Guardian Health & Beauty Awards 2015 hunts down Singapore’s best-loved products

Guardian Health & Beauty, Singapore’s oldest and most established health and beauty retailer, recognized the best in skincare, hair care, personal care and trends at Shangri-La Hotel over an awards luncheon.

Winners were elected by a dedicated panel of experts and the public, with a total 115 products across a wide spectrum of 10 categories evaluated.

The quest was simple: Search for Singapore’s best-loved health and beauty products over the past year. More than 100 well-loved brands were represented at the awards – including L’Oreal, Olay, Avene, Eucerin, John Frieda, Oral-B and Tiger Balm, among others.

Comprising of two key segments – ‘Experts Choice’ and the ‘Consumers Choice’ segments, the awards provided affirmation that the wide selection carried by the leading health and beauty chain has the stamp of approval from both consumers and key opinion leaders alike.

Guardian’s panel of eight judges hunted down Singapore’s biggest health and beauty heroes under “Experts Choice” – seeking out product super stars which holistically help users look and feel good.  Prominent experts in their respective fields personally tested a total of 35 products in particular categories and rated each product based off specific benchmarks. Depending on the category, criteria included attributes like hydration, texture, ease of absorption and efficacy among others. The scores were then tabulated – the winner, the product with the highest score.

In addition to having beauty, personal care and grooming specialists on the panel, Guardian also sought consumers’ votes for “Consumers Choice” by voting on Guardian’s website  About 8,000 votes were cast over eight days in April.

Here are some winners : For beauty :


To view the other products that also win the awards  :

For health


For personal health :


 A different health and beauty landscape

This year’s awards deliberately focused on Singapore’s best-loved products, said Guardian Health & Beauty’s chief executive Sarah Boyd.

She explained: “Our objective is to provide Singapore’s busy shoppers with genuine value add and convenience by earmarking our most popular products. We’re excited about the winners because they have been sanctioned by both key industry leaders in the health and beauty sphere as well as the wider public. This lends both credibility and authority to the findings.

“Today’s awards underscores our continued commitment to be Singapore’s one-stop shop for the latest in health and beauty while catering to a diversity of consumer needs and wants.”

Ms Boyd said the brand will continue to build on its health-led health and beauty approach in 2015.  There are plans for instance to launch even more new and exclusive international and regional brands in the coming months.

“We’re constantly refreshing our offering to consumers, hunting down new and innovative products and enhancing our healthcare services as provided by our skilled community pharmacists. This allows us to stay responsive, nimble and relevant, even amid a flat retail market,” she added.

Discerning shoppers

With consumers now better informed and conscious of their specific personal care and grooming needs, there has correspondingly been greater discernment and decisiveness when Singapore shoppers hit the shopping aisle, observes Ms Boyd.

The old one-size-fits-all approach to buying products has gradually been supplanted, said Guardian’s expert panel. Consumers today typically make informed choices and take on a ‘bespoke’ approach with their health and beauty purchases – reading up on reviews and cherry-picking products across a range of different brands.

Stereotypes on product choice and usage however still prevail. Experts for instance cited the commonly-held misperception among shoppers who think that product quality of products is directly associated with price.

The very best in health and beauty

“We are grateful for our professional experts and shoppers who have made the time and effort in choosing Singapore’s favorite products this year.  We congratulate the winning brands and thank everyone for their support as we continue to bring about the very best in the health and beauty industry,” said Ms. Boyd.

The Guardian Health & Beauty awards were launched in 2001 and each year winners are picked from an extensive range of categories based on their strong performance in the market. Formerly a vendor-only event, Guardian has broadened the awards to effectively engage the public and leading industry figures as of last year.

The Guardian Health & Beauty 2015 panel includes:

  • Wong Li-Lin, Media Personality, Lifestyle Health Advisor and Entrepreneur
  • Eugene Ong, Managing Director, Urban Hair by Ginrich
  • Shunji Matsuo, CEO, Shunji Matsuo Group
  • Dr Cheong Wai Kwong, Dermatologist, Specialist Skin Clinic & Associates Pte. Ltd.
  • Dr Chan Yuin Chew, Dermatologist, Dermatology Associates, Gleneagles Medical Centre
  • Roseanne Tang, Head Make-up Artist & Trainer at Bloom by Roseanne
  • Dr Gerald Tan, President of the Aesthetic Dentistry Society of Singapore; Founder and Clinical director of Elite Dental Group
  • Dr Ronnie Yap, Cosmetic Dentist and Clinical Director


Here’s the Experts’ View & Advice

Smart hydration is key in humid Singapore
“For women with an oily complexion, go for moisturisers which have a light texture and do not clog pores. Ladies with sensitive skin, should also opt for a hypoallergenic moisturiser that provides effective hydration.”
Dr. Chan Yuin Chew,
Dermatologist, Dermatology Associates, Gleneagles Medical Centre
“Apply gel moisturizers if you have oily skin and cream moisturizers if you have dry
skin. Singaporean women usually look out for moisturisers that are easy to
blend, have a pleasant scent and occasionally, other factors like whitening capabilities.”
Roseanne Tang
Head Makeup Artist & Trainer at Bloom by Roseanne
“Women in Singapore often look for cleansers which cleanse thoroughly but are not drying. So, a cleanser which contains hydrating agents like hyaluronic acid, ceramide or glycerin is essential.”
Dr. Cheong Wai Kwong
Dermatologist, Specialist Skin Clinic & Associates
Stick to His and Hers
“Couples shouldn’t share the same cleanser as men’s skin is often more oily and
less sensitive so the partner’s cleanser may be too gentle and not cleansing enough.
For the same reasons, a men’s daily facial scrub may be too harsh for a women’s
Dr. Cheong Wai Kwong,
Dermatologist, Specialist Skin Clinic & Associates
“Guys tend to have oilier skins so it’s important to find a cleanser that targets normal
to oily skin for the best results. Men should use cleansers that readily absorb into
skin to get rid of excess oil. On the flip side, women’s skin tends to age more quickly
so they should apply products which incorporate anti-ageing properties.”
Eugene Ong,
Managing Director, Urban Hair by Ginrich
Commercial vs. professional haircare
what’s the difference?
“One misconception about mass haircare products in Singapore is that they pale in
comparison to other more expensive products. While professional products tend to
be pricier because higher grade ingredients and technology may be used , it is more important
that consumers select hair products that cater to their specific needs.”
Shunji Matsuo, CEO, Shunji Matsuo
Be judicious
know your ingredients
“Before purchasing a product, consumers should check out the ingredients and understand the product
well . A simple tip which works for most – look out for haircare products with less silicon because
this can weigh hair downand cause build up.”
Eugene Ong, Managing Director, Urban Hair by Ginrich
Quality suncare goes beyond SPF
“For quality sun protection, go for abroad- spectrum sunscreen that protects you against both UVA and UVB radiation, with a sun protection factor (SPF) of at least 30.
If you are doing outdoor activities or water sports, make sure the sunscreen is water-resistant.”
Dr. Chan Yuin Chew,
Dermatologist, Dermatology Associates,Gleneagles Medical Centre
“Avoid products from origins or sources which might give you doubt when it comes to the safety of ingredients or assembly.”
Wong Li-Lin,
Media Personality, Lifestyle Health Advisor and Entrepreneur
Prevalence of sensitive teeth and gums
“Sensitivity is a common issue amongst many Singaporeans, especially when
consuming cold drinks and sweets.
About 30 per cent of the patients I see have sensitive teeth. If you have sensitive teeth, switching to a
toothpaste with anti-sensitivity technology can make a big difference and help with providing relief.”
Dr.Gerald Tan, President of the Aesthetic Dentistry Society of Singapore;
Founder and Clinical director of Elite Dental Group
Toothbrushes – harder isn’t always better
“Brush size and bristle texture and feel as well as ergonomics of design makes for good brushing. Go for brushes not more than 1.5 times your tooth size, choose bristles that are soft to medium.”
Wong Li-Lin, Media Personality, Lifestyle Health Advisor and Entrepreneur
“Most Singaporeans have the misconception that soft toothbrushes are definitely better. But it’s more advisable to improve on brushing technique.
It is important tomake sure you can feel the bristles go gently under the gums.”
Dr. Ronnie Yap,Cosmetic Dentist and Clinical Director
Time to get your favourite products or try some of the best sellers and shop at your convenience at (Free next day delivery for purchases above $20* or pickup at any store!)

All photo credit: Guardian Health & Beauty


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